Panasonic, Leica sign strategic agreement for joint development of Leica and LUMIX products, technology

Leica Camera AG and Panasonic have announced that the two companies have signed a comprehensive, strategic collaboration agreement. As a result of the agreement, Leica and Panasonic will work more closely to jointly develop new technologies under the name L2 Technology (L squared Technology). The name L2 Technology is symbolic because it includes the 'L' from 'Leica' and 'LUMIX.' In their marketing activities going forward, each company will include L2 Technology. The branding will unify each co...